AHC
AHC
Brand Launch - Influencer Marketing & Live Streaming
OUR SOLUTION
To drive create brand awareness and social buzz surrounding AHC’s brand launch in Singapore, Clozette strategized, recommended and engaged over 200 Beauty Influencers in Singapore – including Macro, Micro and Nano influencers to create and distribute content that introduces AHC, keeping the brand top-of-mind throughout the campaign period.
After which, 2 Macro Influencers (Miyake & Xin Lin) were engaged to host a Lazada In-App Live Stream - where we introduced AHC’s new-to-market products to both the influencers’ followers as well as Lazada users.
INFLUENCER MARKETING
Over 200 Macro, Micro and Nano influencers were engaged during AHC’s brand launch - with the following strategy and approach:
• Macro Influencers (high-tier) to create impactful content to announce the arrival to the mass - their huge fan base.
• Micro Influencers (mid-tier) to support further with review content across multiple formats to the branched-out communities, promoting sales conversions on the respective retailers
• Nano Influencers to share their peer-to-peer reviews and user experience as “always-on” sustenance strategy.
LIVE STREAM
On Lazada App
Clozette worked closely with the AHC and LAZADA team to strategise and execute a LazLive Streaming session – hosted by 2 x Macro Influencers, Miyake & Xin Lin. The session was crafted to introduce AHC’s new-to-market products with product demonstration to the influencers’ followers and Lazada users.
Throughout the session, unlocking of promo vouchers were tagged to “Likes” milestones to incentivise audience, driving engagement and retainment. To drive purchase, the Hosts weaved in pointers about the easy to access “Shop Now” Call-To-Action button within the Lazada Live App.