AVEENO
Promotion and logistics management for over 10k sample distribution, supported by user reviews and utilisation of product vouchers at retail outlets.
ESTÉE LAUDER
Generating powerful statements from targeted users in their 20s, 30s and 40s - to solidify claims for the Advanced Night Repair Serum.
NEUTROGENA
Increase credibility for the Bright Boost™ Series and rate of purchase through an Always-On content strategy - which included sampling and procurement of genuine reviews by users.
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