DON DON DONKI

To promote the consumption of Japanese produce in Singapore, tastemakers known for their love of Japan and Japanese cuisine were tapped on to kickstart awareness and educate followers on the products available at Don Don Donki. Each KOL produced a video that summarised the features of specific Japanese produce, along with a recipe on how to enjoy them, highlighting their unique points while providing the audience with succinct and meaningful information.

9 Creators; 2 People looking at products in Don Don Donki

9 creators

470,000+ impressions

470,000+ impressions


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