Neutrogena

We see the importance in integrating product advocacy and consideration mindset into the target audience.

To successfully communicate the product effectiveness and campaign objectives, we customized and seeded a premium Rainbath PR kit, and produced collaborative videos with lifestyle creators, Elaine Ruimin and Melissa C. Koh, where we married video storytelling and the impact of localised content for market resonance.

In order to integrate product advocacy and consideration mindset in their target audience, we worked with beauty creators by encouraging them to try out the new Neutrogena's Bright Boost range and showing their radiant skin transformation after 14 days usage to successfully establish the product as an enabler of skin confidence.

Neutrogena Bright Boost Gel Cream Pink bottle decorated with fairy lights

BRIGHT BOOST

Neutrogena Rainbath Gel Squeezing on to a loofah

RAINBATH

30 Creators

30 creators

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