Estée Lauder
OBJECTIVE
Drive media engagement and social buzz surrounding the re-promotion of Double Wear Stay-In-Place Makeup.
SOLUTION
We conceptualised an omni-channel strategy and created the Estée Lauder Double Wear Make Up Playroom – bringing to life an experiential 24 Hours Day to Night journey with various Instagram worthy zones fused with the brand’s messaging, encouraging social awareness and coverage for 90 influential guests.
In addition, a Fire-Side Chat was created during the Media Session to introduce the 4 celebrity influencers (Sonia Chew, Eswari Gunasagar, Nadiah M Din, Xixi Lim) featured in the local Double Wear key campaign video.
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