THE BODY SHOP

In the spirit of The Body Shop’s mission to inspire self-love, the #SelfLoveUprising year-long campaign was brought to life by the brand on a global scale.

Their goal was to achieve 1 million acts of self-love worldwide through the “SelfLoveUprising” hashtag. To generate awareness locally, we created a positive platform, in partnership with The Body Shop Singapore, for speakers to share their self-love journey through a livestreamed panel discussion.

Titled “What kind of self-lover are you?”, the Facebook livestream featured a panel of empowering female profiles, including host/emcee Victoria Cheng; Zoe Zora, Disability & Mental Health Advocate & Self Love Leading Light; Kim Underhill Life Coach & Trainer & President of Daughters Of Tomorrow; and TheBeauLife Editor Becks Ko.

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