H&M
OBJECTIVE
To promote H&M Lady Like Campaign
OUR SOLUTION
Clozette was engaged to design a visually interactive campaign to promote H&M Fall’16 Collection, while enhancing H&M’s stand on gender equality to drive audience interest and footfall to stores.
The campaign includes creation of a Fall Fashion Lookbook, Fashion Channel Take Over, editorial and digital media publicity, and showcase of the 6 influencers’ Fall Looks at all H&M stores in Singapore. This was also the very first localized campaign for H&M Singapore.
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