ILLUMIA
To spark awareness and conversations about Illumia Therapeutic’s new products, we first generated branded content in the form of video and editorial and hosted them on our digital media platform, TheBeauLife, as the first consumer touchpoint. 20 press kits were also seeded to influencers, where they played a pivotal role in grabbing attention and growing the brand’s social presence. 50 real consumer reviews were then collected through a sampling and review programme from TheBeauClub, which provided an ideal environment to build consumer trust and product credibility.
20 CREATORS
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