Scotts

We ensure that every KOL’s personal image and values are a match with your brand’s before connecting them to your product. With that in mind, we identified mum influencers from the nano to macro tier to promote the new Scotts DHA gummies made for kids aged 5 to 12 years old. To maximise brand exposure in the most cost-effective way, a customised Scotts press kit was sent to these mum-fluencers in the form of organic seeding and paid engagement. By creating a synergy between the influencer and brand, we over-achieved our campaign KPI and clocked in more than 70% of organic KOL posts on Instagram.

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