UNIQLO

Micro-influencers have a strong reputation for being authentic, relatable and credible, with a niche following that allows brands to narrow their focus. To showcase the game-changing USP of Uniqlo’s newly released bratop, which combines a bra and top in one, we partnered with micro-influencers to create content centered around ultimate comfort and versatility – creating buzz and bolstering consideration.

Influencer Cicilia Djaya (@ciciliadjaya) wearing navy Uniqlo camisole, sitting on the sofa and reading a book
Influencer Prisca Angelina (@priscaangelina) wearing grey Uniqlo tank top and sitting on a carpet, leaning back to a mirror
200,000+ impressions

200,000+ impressions

Influencer Cindy Angelia Fienta Purba (@cindyangelpurba) wearing white Uniqlo tank top, sitting on the floor with Macbook on her lap
25 Creators; Uniqlo store display in shopping mall

25 CREATORS

Influencer Vici Sienna (@vicisienna) wearing black Uniqlo camisole, sitting at the balcony with a book on her lap

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