Spotlight: Singapore Stories is an initiative by the Taff to raise awareness of the works of Singapore-based designers. For the second year running, Clozette is appointed by TaFF as the end-to-end Digital & Show Production partner, specially crafting the digital & social strategies for Taff’s “Singapore Story Collection” Project and bringing the offline Fashion Showcase to live.
Using an Online to Offline to Online strategy, we showcased 7 designer collection inspired by their very own Singapore Stories, through a series of digital assets amplified via Clozette, TaFF and appointed Influencers’ channels.