Xiaomi
PERSONALITY QUIZ
OBJECTIVE
The aim of this campaign was to create and sustain online conversations around the launch of Mi 11 Lite and Mi Watch Lite, through user-generated and editorial content that are experiential, relevant and shareable.
SOLUTION
One of key selling points of the Mi 11 Lite is its stylish and trendy colors. With relatable lifestyle angle in mind, we assigned personality types that embody each of the color.
Influencers representing each personality and color were then engaged to create style-related content to post across various social platforms.
To further amplify reach, a Personality Quiz was created, which also included an avenue to push readers to the respective product pages.
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